Monday, February 23, 2009
Times Are Tough, Be More Efficient! Succeeding in Our Troubled Economy...
Times are tough and cutbacks are needed, but now is not the time to crawl into a hole... This is a time to review your procedures, marketing efforts, and overall business plan. It's a time to be more efficient!
Be More Efficient: Reviewing Your Procedures...
When times are good we often neglect to scrutinize many of our day-to-day procedures. If the procedure "works", we're happy, even if it's not the most efficient way of doing something. So ask yourself, "Are we servicing our customers in the most efficient way possible? Are we processing orders the most efficient way possible? Are we sharing data among employees and departments the most efficient way possible?" Look at your most important tasks as a business and review your processes for ways to streamline your business efforts. Often times you'll find ways to increase profitability through the smarter use of your human resources or technology.
Web-based self service customer support systems can be a great way to allow customers to interact with your business in an efficient way allowing them to self-manage many of their needs and also allowing them to contact you in an efficient way for items that need personal company attention. E-Commerce systems can help boost sales by offering a 24/7 automated storefront. Multi-user intranet database systems can replace cumbersome spreadsheets that usually slowly deteriorate into chaos as users tweak the spreadsheet for their own needs.
The bottom line is that technology can have a profound impact on your overall process efficiencies, either negatively or positively depending on how your business implements and leverages your IT resources.
Be More Efficient: Reviewing Your Marketing Efforts...
Sadly, many businesses do not accurately track the performance of their various marketing efforts. Without this information you cannot tell which marketing dollars are bringing home the bacon and dollars are going down the drain. Try to implement a way for your business to measure the performance of your individual marketing campaigns. If you're sending prospects and customers to your website, use different landing pages or "promo codes" or something that can help distinguish which campaign this customer took advantage of. Then periodically review your various campaigns and make educated decisions on which campaigns are worth continuing or expanding and which ones are slowly sucking you dry.
Be More Efficient: Reviewing Your Overall Business Plan...
Our economy has taken a sudden turn for the worse and the entire ballgame has changed. Consumers are thinking differently and businesses are thinking differently. Now is a very good time to review your business plan and evaluate if your estimates, expectations, and decisions still apply. Do you still understand who your customers are and how they think? Do you think your plan for the future is accurate considering the changing marketplace? Is your business agile and efficient enough to survive? We're going through tough times, but the businesses that plan accordingly and survive will emerge with stronger relative market position when our nation's good fortune returns.
So think how you and your business can do more with less, Be More Efficient!
Aaron M. Soto
Partner / Consultant
DezTech Consulting LLC, since 1998
Move Your Business FORWARD!